Case study     

                                      

Small Vineyard Staying Smart

Introduction

Winemaking is still an art- you cannot replace a goods nose by computers. Cakebread Cellars, a family-owned winery in beautiful Rutherford, employs 30 people and produces 45,000 cases annually, with its bottles priced between $ 13 and $40. Founded in 1973 by Jack and Doleres Cakebread the company has remained profitable since 1981. The firm is now run by their three son: Steve as a (Vice President at Silicon Graphics, who doubles as the computer expert at the family firm), Bruce (the winemaker) and Dennis (the Chief Financial Officer).

Define Problem

How could the company of Cakebread Cellars compete in a field dominated by giants such as Mondavi or Gallo Brothers company?

Objective

The company of cakebread Cellars want to distinguishes a pervasiveness of information system for the firms to growing and production processes.

Areas of consideration

Cakebread Cellars should choose or buy a best software system to help their company be better and able to accessible and can help their company be compete to others company. A kind of database that is accessible through the HP network and with machine that can located not only in the business office but also in the lab and throughout the production and warehouse buildings, with a sensors in giant stainless and steel tanks where it is maturing that the system continually pumps up data into the database.

Alternative course of action

·         Cakebread Cellars should choose a database that can help the company better.

·         The company needs a information technology to be efficient in one area in order to be creative in another.

·         Cakebread must have   an information technology system dramatically can increase the yields.

Recommendation

I recommend the ideas of Dennis a Chief Officer whose has an information system that can help Cakebread used in redesigning the traditional wine-making business. The important of information needs a cakebread choose is need to be presented in more knowing automatically way so that somebody can look at the computer screen of what’s going on, and interpret it more effectively. A kind of information that he can reads the same way like wine.

Advantage:

The advantage of the ideas of Dennis is that can use technology to control their costs they can achieve their profit goals without ever having to compromise the wine.